How to Find Your Niche in 20 Minutes or Less
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Finding a niche for your online business is about as
important as remembering to take your swimsuit to the beach. If you don’t,
chances are you won’t get very far. If you want to be a successful business
owner, then you need to focus on finding a niche that will allow you to focus
on creating successful online products and services. If you haven’t found your
niche yet, here’s how you can find it in 20 minutes or less.
Finding Keywords to
Work With
Searching for niche ideas is incredibly easy when you use Google’s
External Keyword Tool. The tool is free, and it allows you to discover both
local and global search volume numbers for keywords, related keywords, and the
competitiveness of those keywords. When it comes to choosing a niche, you want
to find keywords that have a minimum of 1,000 searches a month. You also will
want to make sure that the keywords you choose aren’t overly competitive as
well.
Determining the
Competitiveness of the Keywords
Once you've found some keywords that you think you want to work
with and which ones you want to focus your time on, you can start to check out
how competitive each one is. You can do this by typing your chosen keyword into
the Google search bar to see how many other pages show up on the results pages.
Don't forget to spend some time looking at the video and image search results
as well. This will allow you to see what other kinds of competition you'll be
up against besides the organic search results and PPC customers.
Making a Decision
Now that you have found some relevant keywords and
determined the competitiveness of those keywords, you can decide on whether or
not you will move forward with your niche idea. If the organic competition is
low and there isn't a lot of paid for competition, then you can feel reasonably
confident in moving forward with your idea. However, if the competition is
high, you might want to move through the process again to find a better niche
to enter. If you decide to move forward, the next thing you should do is select
a domain name that fits your keyword.
Choosing a niche for your online business doesn't have to be
a long, drawn-out process. Following these three steps will help you choose
your niche in 20 minutes or less, and you'll have your online business up and
running in no time.